Fruit Property Real Estate - Franchise Opportunities

We have a built a brand that offers genuine differentiation from mainstream real estate. It has been designed with a specific architecture to be approachable and transportable across markets – to clearly state our brand promise of innovation and a taking a fresh look at real estate. The public understand it, they remember it, and love it as a brand.

 

But that’s just the start, The Fruit brand comes to life through the complete integration with our comprehensive business model, where every consumer touch point is a positive external brand experience, and where our people enjoy positive internal brand experiences through integration with all our operating systems including training and coaching systems and client care. We keep it alive and fresh through a strong company culture built on growth, innovation and leverage supported by an in-house design team and guided strategically by a Board with experience working in volume brand markets like the UK and Singapore. Our systems are multi faceted and will allow you to succeed on the current path until you need to see a change in strategy – then you’ll see a whole other side to the Fruit promise

 

Thank you for  taking the time to explore the Fruit Property business model. In this overview, I would like to provide some insight into how we differentiate ourselves in this industry and take a fresh look at Real Estate:

 

One of the things that will become apparent is that the public see myriad differences between Fruit and "mainstream" real estate. Clients all over Australasia have experienced a sense of congruence and authenticity in what we do that strikes a chord with them. They are totally ready for something different.

 

Here's how it works. Fruit is not a one size fits all approach, there are some things that we hold 'not negotiable' and this is where we will start:-

 

Alignment - Fruit is about like minded people getting together on a fresh concept with serious legs to see it through to Fruition.

 

Brand - Continual innovation is vital to grow the way we want and fresh ideas are always welcome. We're "on tap" to make any adjustments or create new initiatives for any particular need or opportunity that may arise, just ask!

 

Centralised marketing - We are a group that understands the power if a brand and realise that there has to be something substantial in the box. All marketing is done by our in-house marketing department. To ensure that we grow together.

 

Now let's explore our serious systems, backup and support - this is where we 'walk the talk' in contributing to your business! - we call it the 8 elements of success!

 

1. Fruit is the first of a new wave of real estate brands - it's a license to differentiate and has been specifically modelled and designed through brand architecture technology to be 100% approachable to the consumer and transportable across most markets - it has been designed with an external appeal rather than internal, what this means it that it's designed to appeal to those that matter most ..... our clients! what this means for you is huge increases in call in rates and unsolicited 'brand enquiry' most Fruit offices increase turnover by 20% in the first 3 months!

 

2. Fruit has full brand integrated lead generation and prospecting systems proven to support you in increasing your call in rate! Like all our systems these are easy to access and use through Fruitology our world class CRM.

 

3. Fruit is proud to announce the latest advance in our turn key franchise model with the launch of 'Fruitology' our world class web based CRM and operating system, which is the vehicle through which all our systems come to life and through which our entire brand and marketing solutions are delivered - allowing high end mass marketing capabilities direct to any segment of our clientele and the leverage of integrated services like Fruit Finance there is nothing else like this in real estate and we have total adaptability for the future! and the flexibilty to reinvent real estate!

 

4. Fruit has all the systems neccessary for you to grow your business and maximise profit right now - these include admin, sales support, personal assistants, new sales person induction, elite sales training, management trainig and coaching, client care - all totally brand supported! - most companies would say enough, but we're aiming much higher - with the impending launch of Bluprints the complete architecture of real estate, you'll have full access to every conceivable facet of operating a real estate business.

 

5. Fruit provides unfettered access to the 'brains trust' - beyond our standard coaching and support systems you can use the resources of a high level group of people to guide you through special and large projects like expansion, multi office management, rent roll purchases and exit strategies.

 

6. Fruit believes that the future is about volume - we will respond to your business plan by providing you with an exclusive franchise territory large enough to match your business plan - you get to justify the size of your 'patch' through the size of your vision! want 50,000 homes to play from? no worries with the right plan in place! 

 

7. Fruit is a Valued Aligned Organisation what that means is that we are committed to promoting and resourcing an organisational culture of like minded people to change the face of real estate! - Imagine the power of a whole company believing in property with passion - all playing the game the same way and all focussed on reinventing real estate! 

 

8. Fruit it's an undeniable fact that most franchise comapnies dont give a damn about helping you grow your biggest business asset - we believe that Property Management is a vital and profitable ingredient in a sucessful real estate office, if done on the right scale and with the right systems! - we've got it all in our Property Management system delieverable and integrated through 'Fruitology'.

 

If you would like to talk to us about franchise opportunities feel free to contact Craig Bellgrove on 0438 353 833 or craigbellgrove@fruitproperty.com.