“The consistent pursuit of improvement in people, procedures and systems
through growth and innovation”

"When we first opened Fruit, one moment we didn't exist and in a heartbeat (the very first week) we had a 2 page centrefold spread in the newspapers, and instantly dominated the Hobart market. We literally exploded into life! That's how we want to launch each new office!!!"

Experience the Fruit Philosophy and …

One of the things that will become apparent to you is that the public see myriad differences between Fruit and "mainstream" real estate. Clients all over Australasia have experienced a sense of congruence and authenticity in what we do that strikes a cord with them. They are totally ready for something different.

Here's how it works. Whilst Fruit is not a one size fits all approach, there are some things that we hold "not negotiable" and this is where we will start:-

• Alignment - Fruit is about like minded people getting together on a fresh concept with serious legs to see it through to Fruition.
• The Brand - Continual innovation is vital to grow the way we want and fresh ideas are always welcome. We're "on tap" to make any adjustments or create new initiatives for any particular need or opportunity that may arise, just ask!
• Centralised marketing management - We are a group that understands the power if a brand and realise that there has to be something substantial in the box. All marketing is done by our in-house marketing department. To ensure that we grow together.

Serious systems, backup and support - Now this is a big subject and will make a massive difference to your growth over the years - this is where we 'walk the talk'.

• Fruit Operation and Data Base System - Multi million dollar web based technology, maximising selling opportunities and commissions.
• Larger Franchise area - The future is about less doing more - larger areas for each office to operate in.
  Sales training and coaching - In conjunction with Real Training International - Weekly training sessions and personalised coaching.
• System 52 - A comprehensive DVD based system with work books and manuals. Designed to guide sales people through every imaginable topic.
• 28 days - Online Salesperson's induction course - All the necessary learning to take their place in a fruit office.
• Management coaching and induction - Regular personalised coaching and mentoring.
• Full Office systems - Strong consultative approach for our clients.
• Recruiting - People and systems to work with you to successfully recruit the right people for any role in your office.
• Property Management - Well developed systems and marketing - to help you grow
  your rent roll, as well as personalised training.
• Strategies unit - Part of our management coaching using the web based operating system. To provide a solution to any hurdle you may face.
• Fruit research - Building from the operating system and national database. Provides trend information and up to the minute data for you area.

• Plus you get:

  • Use of the Fruit Property brand name
  • Your own personal page on our website
  • Our commitment to continual growth and development
  • Entry to the Fruit Annual Conference
• If you would like to talk to us about franchise opportunities feel free to contact Craig Bellgrove on 0438 353 833

Take a fresh look at real estate!